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UGC vs EGC: Which Brand Voice Feels More Persuasive?
Read more: UGC vs EGC: Which Brand Voice Feels More Persuasive?UGC vs EGC: Which Brand Voice Feels More Persuasive? Brands are increasingly moving away from overly polished advertising and towards content that feels more human. Two formats leading that shift are user-generated content (UGC) and employee-generated content (EGC). Both put real people at the centre of the message, but they build trust in different ways.…
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Viral Colours When a Shade Becomes the Sell-Out Story
Read more: Viral Colours When a Shade Becomes the Sell-Out StoryViral Colours – When a Shade Becomes the Sell-Out Story A friend of mine at Chanel recently used the phrase “viral colours”, and it perfectly captures what is happening in beauty right now. A viral colour is not just a shade. It is a cultural trigger. It is the blush, lipstick, balm or tint…
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7 Signs You Need a VA Before You Burn Out
Read more: 7 Signs You Need a VA Before You Burn Out7 Signs You Need a VA Before You Burn Out There is a point where being “busy” stops being something to feel proud of and starts becoming a warning sign. A lot of business owners wait too long before getting support. They tell themselves they just need to push through, get more organised, wake up…
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Supporting Neurodivergent Entrepreneurs with Virtual Assistants
Read more: Supporting Neurodivergent Entrepreneurs with Virtual AssistantsSupporting Neurodivergent Entrepreneurs with Virtual Assistants Time to lighten the load? Running a business when you’re neurodivergent can be a strange mix of brilliance and burnout. You have ideas for days, you care deeply about your clients, you can see connections other people miss?at the same time, things like: starting tasks, replying to emails, managing…
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Leveraging Virtual Support to Maximise Coaching Impact
Read more: Leveraging Virtual Support to Maximise Coaching ImpactLeveraging Virtual Support to Maximise Coaching Impact You didn’t become a coach so you could spend your afternoons rescheduling calls, chasing invoices, and wrestling with booking links. To hold space for people. To ask powerful questions. To help clients create real change. But as your practice grows, something sneaky happens: your time gets swallowed by…
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“What to Delegate to a Virtual Assistant: 50 Tasks You Can Handover Today”
Read more: “What to Delegate to a Virtual Assistant: 50 Tasks You Can Handover Today”“What to Delegate to a Virtual Assistant: 50 Tasks You Can Handover Today” If you run a business, there’s a good chance your to-do list is quietly running you. You sit down to work on the important stuff… and suddenly you’re answering emails, chasing invoices, updating links, fixing a typo on your website, and trying…