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UGC vs EGC: Which Brand Voice Feels More Persuasive?
UGC vs EGC: Which Brand Voice Feels More Persuasive? Brands are increasingly moving away from overly polished advertising and towards content that feels more human. Two formats leading that shift are user-generated content (UGC) and employee-generated content (EGC). Both put real people at the centre of the message, but they build trust in different ways.…
Viral Colours When a Shade Becomes the Sell-Out Story
Viral Colours – When a Shade Becomes the Sell-Out Story A friend of mine at Chanel recently used the phrase “viral colours”, and it perfectly captures what is happening in beauty right now. A viral colour is not just a shade. It is a cultural trigger. It is the blush, lipstick, balm or tint…
7 Signs You Need a VA Before You Burn Out
7 Signs You Need a VA Before You Burn Out There is a point where being “busy” stops being something to feel proud of and starts becoming a warning sign. A lot of business owners wait too long before getting support. They tell themselves they just need to push through, get more organised, wake up…